Over three decades ago, the John Frieda brand started with the opening of a salon on New Cavendish Street, London. Today, the vision of the brand reflects that salon heritage: delivering transformational products that target specific style problems, for salon-calibre results you can see and feel.
John Frieda learnt that to get there, the solution has to be tailored to your hair’s specific needs. So the brand mission is to crack the differences behind exactly what makes blondes brighter, brunettes shine, and frizz an ancient memory. The products are fueled by an understanding of what makes each individual hair type unique. To help your style meet its perfect match.
The first name in the fight against frizz. The original John Frieda® Frizz Ease® serum. In 1990, this launch revolutionised style for once-untamable, frizzy manes. Giving them new freedom and flexibility. Now a collection to target frizz from every angle. Effortlessly mastering any style.
BE THAT BLONDE
Since 1998, the John Frieda® Sheer Blonde® collection has been making blondes BLONDE. Tailored to deliver what your blonde hair desires most. Not just daily care, but what it takes to keep it the center of attention.
START A BRUNETTE REVOLUTION
Brilliant Brunette®. A collection that changed the game.
The first-ever colour-care range made to enhance brown hair’s unique tones. Dimension for every kind of brunette. From rich caramel to the deepest espresso. Shine on.
For over a decade, Radiant Red® collection has kept hair vibrant. Combating the way red hair colour fades. Red doesn’t have to stop.
In 1988, Luxurious Volume® Blow Dry Lotion transformed fine hair. And they’ve been building ever since. Today, we offer a full range of solutions tailored to help give every style long-lasting, touchable volume. That speaks for itself.