IGORA ROYAL PHILOSOPHY
WHAT IS TRUE COLOR?
True color stands for maximum intensity and very clear & sharp tone directions. It means up to 100% perfect white hair coverage – even on thick & resistant hair. Stunning performance and 100% reliability characterize true color – even under challenging conditions.
IGORA ROYAL covers up to 100% white hair, delivers ultimate color retention and represents intense color vibrancy. IGORA ROYAL equalizes the color evenly – even on porous hair. Clearest lifting shades and advanced care* for maximized contrast and shine. With its absolute true-to-swatch results you will have 100% reliability for your daily work.
*advanced care achieved with 12% 40 Vol. IGORA ROYAL Oil Developer
IGORA ROYAL TECHNOLOGY
The IGORA ROYAL High Definition Technology features a high definition color pigment matrix for clearest tone direction, enhanced true-to-swatch results, amplified intensity and maximum coverage.
Lipid carriers amplify the pigment penetration and lock the color in by sealing the surface of the hair for long-lasting color retention.
THE RESULT: TRUE COLOR IN HIGH DEFINITION
True Color In High Definition
Selecting the perfect color for your client is simplified with the easy-to-follow IGORA color worlds, breaking down our extensive portfolio into tone directions from naturals and chocolates to high-lifts and golds.
Specialty color worlds including ABSOLUTES and FASHION LIGHTS exclusive to IGORA ROYAL offer technologies which will appeal to different client demands such as scalp sensitivity and absolute white hair coverage.